Namasenda
Contribution
Concept
Visual Identity
Finished
Nov / 2023
Repositioning for the Swedish artist Namasenda, in conjunction with her latest album release Ambriosa. Drawing from her punk heritage and passion for action films, this initiative features a raw and personal merch collection, primarily crafted using analog techniques.
Action Figure & Guerrilla Marketing
Accompanying the collection is an action figure/doll that subtly pays homage to her passion for action films. This initiative also marks her own place on the artistic map and manifests that she is here to stay.
Additionally, the guerrilla marketing campaign extends this concept by strategically placing these dolls on miniature stages throughout cities, each setup featuring her music.
