Trist
Project Type
Client Brief / Competition
Team
Julia
Salomonsson - Project Lead
Viktor Skancke - Copywriter
Lisa Knapp - Art Director
Contribution
Strategy & Concept
Art direction & Design
Finished
Oct / 2022
Jagvillhabostad.nu is a non-profit organization that fights for young people's right to a safe home. Their goal is a fair housing market that takes into account the needs, rights and interests of young housing seekers. The brief was to create a print advertisement and a digital solution that in a creative and humorous way help them gain members for the association.
Increase recognition
As a young person, securing a first-hand contract in a secure home today is like winning the lottery. The lottery ticket serves as a clear metaphor for how chance and luck determine one's ability to find a home, giving everyone a way to relate to the housing search.
The lottery itself is a paraphrasing of Triss. Close to their graphic manner to increase recognition by the recipient, but have otherwise followed the graphic manner of the customer, Jagvillhabostad.nu, to better distinguish between the humorous elements and the client's intended message.
